The third Merit Wine and Spirit Challenge took place at the end of September 2021. The jury sat down at the Conference Centre at Klein Joostenberg, Stellenbosch, to adjudicate quality and value entries. The focus of this event is to give the younger generation of wine and spirit consumers a voice. Often wine and spirit panellists are older and not in touch with the preferences of the younger generation.

Millennials do not have the same tastes as their parents, nor did they grow up in an era with limited choices dominated by a few major producers. They are more experimental, not influenced by tradition, and are on the way to becoming an influential, fine-wine consuming generation. That is why the convenor of adjudicators, Celia Gilloway, selected a majority of younger panellists. The continued growth of this event is an acknowledgement of the unique features that are filling a need in the South African industry. Several high-end wines and spirits were entered, as well as several value offerings. Craft Link received 10 awards made up of 5 Double Awards consisting of gold for quality and value. Haywards was awarded 3 Doubles for London Dry Gin, Pink Gin and Vodka.

Craft Link MD Albert van Wyk says that we’re extremely encouraged to see that the panellists rewarded us for the care and quality we put into our brands from our Super Premium to the most value for money offerings such as Haywards. Especially in light of the current economic climate and the growing need for top quality spirits at a price that the average consumer can afford.

The 2021 Merit Wine and Spirit Tasting Team

The wine judges were Jono Le Feuvre, Spencer Fondaumiere and Kerry Alborough.
The spirit judges were Neil Tabraham, Malu Lambert and James Copeland and Georgio Meletiou.

Date: 04/10/2021
For more information: nick@ginologist.co.za
Website of Vitis Vinifera Awards: www.goldwineawards.com